Jadakiss is known for giving credit where it’s due. He recently went out of his way to show love to one rapper who’s faced some major controversy: Kendrick Lamar. Not too long ago, Kendrick was named as the headliner for the 2025 Super Bowl Halftime show. Social media was ablaze, following the announcement. Many, did not agree with the choice to select Lamar. However, in Jadakiss’ opinion, the movement was a win for hip-hop.
“A win for hip-hop is a win for hip-hop!!!” he began, “I remember when the Super Bowl halftime show was when you fixed a plate,” he wrote in an Instagram Story. In 2019, Jay-Z (along with Roc Nation), partnered with the NFL. The new initiative addressed social justice issues and worked to revamp the Halftime performance segment.
Jadakiss’ New Buisness Venture: Kiss Café
Last October Jadakiss embarked on a new venture, releasing his coffee brand, Kiss Café. Not too long after, Jadakiss shared the announcement on Instagram. “@kisscafecoffee’s first official blend BEIJO is now available only at kisscafecoffee.com. Over 40 years in, 3 generations deep, grounded in tradition, I am joined by my father and son @reallyjaewon, to officially launch our Phillips family coffee company. Follow us on IG @kisscafecoffee and get your fix today #ForTheLoveOfCoffee,” he wrote in the post’s caption.
In other news, Jadakiss was joined by his Lox brethren for a special performance at NPR’s tiny desk. The Yonkers trio of Jadakiss, Styles P, and Sheek Louch burst onto hip-hop in 1994 and craved a legacy in the genre that includes awards, victories, and more. The Tiny Desk set included the most loyal group’s signature tracks, such as “Good Times,” “Money, Power, Respect,” and “We Gonna Make It.” They also paid homage to the late DMX during the iconic performance.
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