Jadakiss wants artists to stop chasing past success by copying what’s already been done. Instead, he urges them to focus on originality.
In a new episode of Carmelo Anthony’s 7PM in Brooklyn, released Thursday (February 20), Kiss spoke about the state of hip-hop. He called the industry “diluted” and pointed to Kendrick Lamar’s recent success as an example of how artists should carve their own lane.
“It’s all about balance. Some dudes can rap and sing. Some should just rap,” he said. “Some should do something else. But rap is for rapping. If you start doing everything, you’re moving away from the elements and hurting the culture. We don’t need 53 more Not Like Us tracks.”
He warned against chasing trends just because they work for someone else. “That got him five Grammys and a Super Bowl moment, but when you create, don’t try to make that,” he said. “Too many people hit up the producer, trying to get the same beat. It never works.”
Meanwhile, Jadakiss and 50 Cent may be teaming up on a physical location for Kiss’ coffee brand.
In a December 2 Instagram post, 50 shared the logo for Kiss Café, which Jadakiss launched in 2022 with his father and son. “It’s a go @jadakiss. Shreveport is ready, let’s get it,” 50 wrote, referencing the Louisiana city where he recently opened G-Unit Film & TV Studios.
Jada’s response suggested plans weren’t locked in yet. “@50cent I’m waiting on YOU,” he commented.
For now, Kiss Café coffee and merch are available online and in select stores. However, Jada’s father, Bob Phillips, has expressed interest in opening a brick-and-mortar shop.
50 Cent has been buying land and property in Shreveport as he expands G-Unit Film & TV. A coffee shop from Jadakiss—once a rival, now a respected peer—would be a fitting addition.
Reflecting on past industry beefs, 50 admitted he wasted too much time feuding with Fat Joe and Cam’ron. “It wasn’t real heat, just competition,” he said. “Me and Jadakiss cleared it up easier, but looking back, we lost time.”
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