50 Cent has never been shy about indulging in petty antics, especially when it comes to his long-standing feud with Ja Rule.
The rap icon and entrepreneur recently revisited one of his most infamous stunts during an interview on Los Angeles’ Big Boy’s Neighborhood. While discussing the Drake and Kendrick Lamar rivalry, the host brought up 50 Cent’s claim of buying out tickets to Ja Rule’s concerts in the past—a jab that still echoes in their decades-long beef.
Around the 30-minute mark of the interview, Big Boy asked directly if 50 Cent had actually purchased Ja Rule tickets to leave seats empty at his shows.
“I did,” he admitted with a sly grin. “The tickets were cheap. They were on StubHub … I bought the first four rows.” With his signature humor, 50 explained the motivation behind the stunt, describing it as “something to do.” He added, “I wanted him to feel like he needed to connect with the crowd, and they were four or five rows back.”
For 50 Cent, whose wealth dwarfs such expenses, the purchase was barely a blip on his financial radar. “It wasn’t that big of a sacrifice,” he said, reflecting on the moment. “I’ve bought things that don’t mean anything to me before, but this was fun. It was like watching the spaces in the crowd stay empty because they were reserved for someone else.”
The story first came to light in 2018 when 50 Cent claimed on Instagram that he had bought 200 tickets to a Ja Rule concert in Arlington, Texas, spending $3,000 on Groupon solely to keep the seats vacant. The jab sent fans into a frenzy, leaving Ja Rule to respond by brushing it off as evidence that he gets under 50’s skin.
The feud didn’t end there. In April of the same year, 50 also supported Chris Brown’s rumored purchase of thousands of tickets to a Quavo show in Connecticut, which similarly resulted in swaths of empty seats. “Oh, this sh*t is getting different,” 50 wrote in an Instagram post about the incident. “I know [he’s] tight. LOL.”
For 50 Cent, these antics are all part of a larger narrative—his unmatched ability to weaponize humor and keep his feuds in the spotlight. Decades after their conflict began, his rivalry with Ja Rule remains one of hip-hop’s most talked-about beefs, fueled by moments like this that blur the line between comedy and competition.
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