50 Cent has carved out a new lane as the king of action television. His streaming channel, 50 Cent Action, now ranks as the top action network on both The Roku Channel and LG Channels—an impressive feat in the fast-growing world of Free Ad-Supported Television (FAST).
Launched exclusively on Roku, the channel quickly became the platform’s most-watched action hub in its first quarter. Its rollout on LG Channels repeated that success, showing Jackson’s sharp sense for giving audiences exactly what they want.
This week, 50 Cent Action expanded to Vizio’s WatchFree+ and Sling TV’s Sling Freestream, broadening access to one of the first celebrity-led FAST channels. The platform blends star power, premium content, and fan engagement in a model that’s turning heads across the industry.
On May 5, Jackson will speak at LG Ad Solutions’ NewFronts event alongside CEO Michael Hudes, reflecting on the channel’s momentum and hinting at what’s ahead. “This is the future of entertainment,” Jackson said. “It’s about real connection. I’m hands-on and working closely with Lionsgate to give fans free access to the best action films and shows.”
Lionsgate executive Jim Packer praised Jackson’s influence, calling him “a cultural icon with a deep bond to his audience.” He added that 50 Cent Action has already become a key player for both viewers and advertisers.
The channel’s lineup includes blockbuster films like The Expendables, Rambo, and Den of Thieves, along with exclusive titles from Lionsgate’s 20,000-title library. It also features Power, the hit series Jackson executive produced, which sparked the sprawling Power Universe.
With its bold vision and rapid growth, 50 Cent Action is redefining what a FAST channel can be—accessible, cinematic, and built with cultural relevance.
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