Kai Cenat is stepping into the director’s chair for one of the year’s most talked-about collaborations.
During a recent livestream, the wildly popular content creator announced he’ll helm the official music video for Drake and PARTYNEXTDOOR’s “Somebody Loves Me.” The revelation signals a bold turn in Cenat’s career, shifting him from viral sensation to visual storyteller, now shaping the aesthetic of two of Canada’s most influential artists.
Kai Cenat’s directorial debut isn’t just a behind-the-camera moment—it’s a full-circle cultural pivot. Known for his frenetic energy, comedic timing, and connection with Gen Z audiences, the streamer has often blurred the line between digital content and cultural commentary. Taking the reins on a Drake video only cements his influence, proving that internet-born creatives are now commanding space in music’s most elite circles.
But Cenat isn’t approaching the project alone. He’s inviting his fanbase—millions deep and deeply engaged—to contribute to the creative process. Viewers are encouraged to submit short video clips or original concepts for possible inclusion in the final visual. Whether it’s footage that captures the mood of longing or ideas that play with the theme of unspoken love, Cenat wants the video to reflect the spontaneity and spirit of the community that helped shape his rise.
Submissions are currently being accepted at SSS4U@Drakerelated.com. The deadline to send in concepts or clips is May 24, 2025. Cenat emphasized that there are no technical requirements for the content—just creativity and authenticity. From fan-made footage to inspired storytelling, the project opens a rare lane between audience and artist, blurring traditional production boundaries.
“Somebody Loves Me” has already generated significant buzz, as it reunites Drake and PARTYNEXTDOOR—two artists whose past collaborations have shaped the sound of modern R&B. Their newest track leans into melancholy melodies and late-night vulnerability, offering fertile ground for Cenat’s visually rich, emotionally grounded approach.
While no official release date for the music video has been announced, the anticipation is building. With Cenat directing and fans actively involved, the clip is poised to become more than a standard visual. It’s a moment—an evolving snapshot of music, internet culture, and storytelling converging in real time.
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